In order for the best digital marketing agency, first, we have to understand “what is digital marketing”, “will digital marketing benefit your organization” and answer the question “how do I get more leads for my business?” – which should be the objective of any marketing.
Exactly what is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products using digital technologies, mainly online, but also including cell phones, display advertising, and any digital medium. So easy to summarise in one sentence, yet it’s rather a complicated process to get right and to ensure that all of your digital marketing is working together, much less silo activities. This is where the expertise and connection with the very best digital marketing agencies can be extremely beneficial.
Traditional advertising, newspapers and paper directories, such as for example Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays folks are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking right up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your services and products and ensure that your information is prominent to the potential customer at the correct time. In the digital marketing world, the many stages of the buying process i.e. research, consideration and buy are called “micro-moments” and the most effective digital marketing agency will show the relevant information, goods and services at the targeted amount of time in the buying process.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless if your organization is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable method of getting leads into your organization and driving up revenue. The most effective digital marketing agencies will manage all of the digital advertising based on profits on return (ROI) ensuring the leads generated are at a cost which makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I have more leads for my business”?
Digital marketing, sometimes referred to as website marketing, can be divided into a amount of important features and services:
Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting the website found on search engines like Google when people create a search relevant to your business, services or products.
Digital Marketing Agency New York Regardless if your website is e-Commerce or selling services it will drive leads and sales into your organization if it’s found for the search terms people use (often referred to as “keywords”) to find them in Google.
SEO requires experience and knowledge of how Google reads your site. What messages and information you need Google to read for a webpage or website and knowing where you can place that information so search engines can find it. An excellent SEO company will have a proven track record of ranking websites saturated in the search results.
Digital Marketing Agency New York SEO works best when the proven ways of obtaining rankings are applied together with latest trends that are driving traffic. A good example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” with their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local goods and services supplier.
Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO can be the cornerstone of effective PPC, social media and reputation management campaigns.